sell more cars

Turn-key automotive marketing for dealerships: iMR and co-op management, media buying, creative production, audience targeting, and reporting, all at retail speed. We take advertising off your plate so your team can get back to selling cars.

Your team can't sell to shoppers they never reach. Martin Advertising helps close that gap by driving new traffic, reaching high-intent buyers, and creating more opportunities for your sales team to start conversations and close deals.

“With Martin's help, we were able to win Dealer of the Year for both Buick and GMC for the first time in our dealership's 50-year history.”
Doug McElveen · Owner, McElveen Buick GMC

why Martin?

(because you want to sell more cars)

01

IMR & Commercial Co-op Management

  • Turn-key agency: IMR management
  • Manage retail & commercial co-op funds
02

Media Planning & Buying

  • TV, Radio, Outdoor, Digital, OTT
  • Paid Search, Social Media, Display
03

Creative Production

  • Custom dealer creative utilizing IMR funds
  • Social content & quick-turn promotions
04

Audience Targeting & Data

  • Reach in-market shoppers & fleet buyers
  • CRM activation, retargeting, geo-targeting
05

Incentives & Reporting

  • Manage offers in real time
  • Track campaign performance & optimization
GMC pickup truck

meet your account team

Ben Pierce
Carson Griffis
Dylan Haynes
Cali Persaud

let's talk

You point the way. We bring the strategic roadmap, the full-service studio, and a few unfiltered opinions to get you there.

Studio
2801 University Blvd, Ste 200
Birmingham, AL 35233
Call
205.930.9200 · 800.800.8881