since 1977
since 1977
GM iMR. OEM co-op. Local marketing funds. Whatever your manufacturer calls it, those dollars are meant to help your dealership advertise, compete, and grow. You pick the direction. We help handle the rest.
Start the GM Approval FormMartin Advertising helps dealers make the most of available co-op programs with campaigns that are strategic, compliant, and built to move quickly. From GM iMR Turnkey programs to other OEM co-op support, we help you plan the work, manage the details, and get your advertising in market without making the process harder than it needs to be.
Turnkey means turnkey.
Every program is pre-built to GM's iMR specs and filed on your behalf. Martin Advertising submits your selected iMR funds to be debited from your dealership portal and puts them into GM-compliant campaigns within the same calendar month of submission. California and commercial campaigns are not subject to sales match. You approve once. We run it end to end.
Customize your marketing investment with a flexible mix of GM- and OEM-approved solutions designed to support your brand's unique goals. We handle the compliance, submission, and filing so you can focus on driving results.
Premium streaming inventory delivering incremental reach through high-attention live sports, including the NBA & Stanley Cup Playoffs, MLB, PGA Tour, and NASCAR, to name a few.
Professionally produced, iMR-approved creative assets including :30 and :15 TV spots and :30 radio, customized with your dealership's offer and filed with GM to ensure brand compliance while maximizing campaign efficiency.
Targets in-market shoppers through multiple deployments, supported by social retargeting and sales-match reporting to extend reach, increase engagement, and drive measurable results.
Delivers personalized messaging to targeted households while extending campaign impact through social-media retargeting, geographic performance heatmaps, and audience data that drive ongoing optimization.
Captures authentic, dealership-specific content through a one- or two-day production, including customer testimonials, one or two :30 TV spots, and a comprehensive library of footage for use across future marketing campaigns.
We handle end-to-end co-op administration for GM and other OEM programs, managing eligibility, documentation, submissions, and timely filing to simplify compliance and help maximize available reimbursement.
As a GM Turnkey vendor, Martin Advertising streamlines the iMR process, making it easier for dealers to access available matching funds. Dealers benefit from no separate iMR creative review, automatic billing to iMR accounts, and a faster, more efficient path to launching compliant campaigns. Our team also provides expert co-op administration and reimbursement support for GM and other OEM programs, helping dealers maximize every eligible marketing dollar.
Data-driven email and direct mail campaigns that engage in-market shoppers and drive traffic to both your website and dealership.
Full-service media planning and buying across Broadcast TV, Cable, Digital Streaming, Social Media, Radio, Streaming Audio, Podcasts, and Outdoor to maximize reach and campaign performance.
Professionally produced, GM-compliant print materials delivered quickly for dealership needs, with automatic billing to iMR accounts. Includes banners, signage, posters, billboards, auto show fliers, and window clings.
Leverage GM national TV and radio creative, customized with your dealership's messaging for timely, compliant local campaigns.
A self-service platform that lets Cadillac dealers order Pinnacle-compliant creative, stationery, templates, and completed ads, streamlining the creative process without additional preapproval. See the Ad Builder →
Comprehensive invoice management and reconciliation for GM iMR and other OEM co-op programs, ensuring compliant documentation, submission, and reimbursement.
Martin Advertising manages co-op fund submissions and allocation for GM iMR and other OEM programs, ensuring timely processing, compliant campaign deployment, and efficient use of available marketing funds.
other OEM co-op programs. Not a GM dealer? We can still help.
Martin Advertising works with dealerships across multiple brands to support OEM co-op advertising. While every manufacturer program is different, our team can help build campaigns that align with your brand's requirements and make the reimbursement process easier to manage.
Real iMR work, built to spec and tagged to the store. The approval form shows a creative example for every program.
GM dealer? Pick your programs on the approval form and we'll take it from there: creative, compliance, and filing. Another brand's co-op, or not sure what fits your market? Talk to us and we'll build the plan.
You point the way. We bring the strategic roadmap, the full-service studio, and a few unfiltered opinions to get you there.