/* =====================================================================
   MARTIN ADVERTISING - shared design system
   Palette: stone-gray base · charcoal ink · brand red. No ambient gradients.
   Motif: dashed red "lane" rules instead of glows.
   ===================================================================== */

:root{
  --brand-red:#ff0017;
  /* Surface = STONE (default) */
  --bg:#e7e7e2;
  --surface:#f2f2ee;
  --card:#ffffff;
  --ink:#181a1c;
  --ink-2:#5a5e62;
  --ink-3:#8b8f93;
  --line:#d3d4cf;
  --char:#1b1e21;           /* charcoal grounding (footer/contact) */
  --char-2:#23262a;
  --on-char:#eceae5;
  --on-char-2:#9aa0a6;
  --on-char-line:#34383c;

  --maxw:1320px;
  --gutter:clamp(20px,5vw,64px);

  --f-body:"Helvetica Neue",Helvetica,Arial,sans-serif;
  --f-display:"Helvetica Neue",Helvetica,Arial,sans-serif;
  --f-mono:ui-monospace,"SF Mono",Menlo,monospace;
}

/* Surface = SLATE (cool light) */
html[data-bg="slate"]{
  --bg:#e7e9ec;--surface:#f3f5f7;--ink:#161a1f;--ink-2:#586069;--ink-3:#8a929b;--line:#d2d6db;
}
/* Surface = INK (dark) */
html[data-bg="ink"]{
  --bg:#1b1e21;--surface:#23262a;--card:#23262a;--ink:#eceae5;--ink-2:#a0a4a8;--ink-3:#777c81;
  --line:#33373b;--char:#141619;--char-2:#1b1e21;--on-char:#eceae5;--on-char-2:#9aa0a6;--on-char-line:#2b2f33;
}

/* Type system: EDITORIAL ("brand" value) - Spectral display + Hanken Grotesk body */
html[data-type="brand"]{ --f-body:"Hanken Grotesk",-apple-system,sans-serif; --f-display:"Spectral",Georgia,serif; }
/* Type system: GROTESQUE - Bricolage Grotesque display + Hanken Grotesk body */
html[data-type="grotesque"]{ --f-body:"Hanken Grotesk",-apple-system,sans-serif; --f-display:"Bricolage Grotesque","Helvetica Neue",Arial,sans-serif; }

*{box-sizing:border-box}
html,body{margin:0}
body{
  font-family:var(--f-body);
  background:var(--bg);color:var(--ink);
  -webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;
  overflow-x:hidden;
}
img{max-width:100%;display:block}
button{font-family:inherit}
a{color:inherit;text-decoration:none}
::selection{background:var(--brand-red);color:#fff}

.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:var(--gutter)}

/* Headline system: lowercase + red period */
.h-xl,.h-lg,.h-md{font-family:var(--f-display);text-transform:lowercase;letter-spacing:-.02em;margin:0;line-height:.95}
.h-xl{font-size:clamp(48px,8.2vw,118px);font-weight:900}
.h-lg{font-size:clamp(34px,5vw,62px);font-weight:900;line-height:1.0}
.h-md{font-size:clamp(24px,3vw,38px);font-weight:900}
html:is([data-type="brand"],[data-type="grotesque"]) .h-xl{font-weight:800;letter-spacing:-.01em}
html:is([data-type="brand"],[data-type="grotesque"]) .h-lg,html:is([data-type="brand"],[data-type="grotesque"]) .h-md{font-weight:700;letter-spacing:-.005em}
.dot::after{content:".";color:var(--brand-red)}
.accent{color:var(--brand-red);font-style:italic}

.kicker{
  font-family:var(--f-mono);font-size:11px;letter-spacing:.22em;text-transform:uppercase;
  color:var(--ink-2);display:inline-flex;align-items:center;gap:.7em;font-weight:600;
}
.kicker::before{content:"";width:22px;height:2px;background:var(--brand-red)}

/* Dashed "lane" rule - the brand device that replaces glows */
.lane{height:0;border-top:3px dashed var(--brand-red);opacity:.92}
.lane-thin{height:0;border-top:2px dashed var(--ink-3)}

/* Buttons */
.btn{
  display:inline-block;border:1.5px solid var(--ink);color:var(--ink);background:transparent;
  padding:14px 26px;font-size:12px;letter-spacing:.14em;cursor:pointer;font-weight:700;
  text-transform:uppercase;transition:background .16s,color .16s,border-color .16s;font-family:var(--f-body);
}
.btn:hover{background:var(--ink);color:var(--bg)}
.btn.primary{background:var(--brand-red);border-color:var(--brand-red);color:#fff}
.btn.primary:hover{background:var(--ink);border-color:var(--ink);color:var(--bg)}
.btn.on-char{border-color:var(--on-char);color:var(--on-char)}
.btn.on-char:hover{background:var(--on-char);color:var(--char)}

/* ===================== HEADER ===================== */
.hdr{
  position:sticky;top:0;z-index:40;background:color-mix(in oklab,var(--bg) 90%,transparent);
  backdrop-filter:blur(8px);border-bottom:1px solid var(--line);
  display:grid;grid-template-columns:1fr auto 1fr;align-items:center;
  padding:14px var(--gutter);gap:24px;
}
.hdr .logo{display:flex;align-items:center;gap:13px;cursor:pointer;justify-self:start;text-decoration:none}
.hdr .logo img{height:30px;width:auto;display:block}
.hdr .logo .word{font-family:var(--f-body);font-weight:900;letter-spacing:.04em;font-size:22px;color:var(--ink)}
.hdr .logo .word .red{color:var(--brand-red)}
.hdr .logo .since{font-size:9px;letter-spacing:.22em;color:var(--ink-3);text-transform:uppercase;padding-left:13px;border-left:1px solid var(--line);align-self:center;line-height:1.1}
/* dark surface: logo art is red, keep it; lighten the divider */
html[data-bg="ink"] .hdr .logo .since{border-left-color:var(--on-char-line)}
.hdr .nav-center{display:flex;gap:24px;justify-self:center;flex-wrap:nowrap}
.hdr .nav-center a{white-space:nowrap}
.hdr .nav-right{display:flex;gap:12px;justify-self:end;align-items:center}
.hdr nav a{font-size:12px;letter-spacing:.16em;font-weight:600;color:var(--ink-2);text-transform:uppercase;cursor:pointer;transition:color .15s;position:relative}
.hdr .nav-center a:hover,.hdr .nav-center a.active{color:var(--ink)}
.hdr .nav-center a.active::after{content:"";position:absolute;left:0;right:0;bottom:-6px;height:2px;background:var(--brand-red)}
.hdr nav a.cta{border:1.5px solid var(--brand-red);color:var(--brand-red);padding:9px 18px;font-weight:700}
.hdr nav a.cta:hover{background:var(--brand-red);color:#fff}
.menu-btn{display:none;background:none;border:1px solid var(--line);border-radius:0;color:var(--ink);width:40px;height:36px;cursor:pointer;justify-self:end;font-size:18px}
.nav-drop{position:relative;display:flex;align-items:center}
.nav-droplabel{position:relative;background:none;border:none;cursor:pointer;font-family:var(--f-body);font-size:12px;letter-spacing:.16em;font-weight:600;color:var(--ink-2);text-transform:uppercase;display:flex;align-items:center;gap:6px;padding:0;transition:color .15s}
.nav-drop:hover .nav-droplabel,.nav-drop.open .nav-droplabel,.nav-drop.active .nav-droplabel{color:var(--ink)}
.nav-droplabel .caret{font-size:9px;transition:transform .2s}
.nav-drop:hover .caret,.nav-drop.open .caret{transform:rotate(180deg)}
.nav-drop.active .nav-droplabel::after{content:"";position:absolute;left:0;right:16px;bottom:-6px;height:2px;background:var(--brand-red)}
.dropdown{position:absolute;top:calc(100% + 16px);left:50%;transform:translateX(-50%) translateY(-6px);background:var(--bg);border:1px solid var(--line);min-width:188px;padding:6px;opacity:0;visibility:hidden;transition:opacity .18s,transform .18s;z-index:50;box-shadow:0 16px 36px rgba(0,0,0,.13)}
.dropdown::before{content:"";position:absolute;top:-16px;left:0;right:0;height:16px}
.nav-drop:hover .dropdown,.nav-drop.open .dropdown{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0)}
.dropdown a{display:block;padding:11px 14px;font-family:var(--f-body);font-size:13px;letter-spacing:.03em;text-transform:none;color:var(--ink-2);font-weight:600;white-space:nowrap}
.hdr .nav-center .dropdown a:hover{background:var(--ink);color:var(--bg)}

/* ===================== INTRO (JS-driven, transition-based, fail-safe) ===================== */
.intro-overlay{position:fixed;inset:0;z-index:90;background:var(--char);overflow:hidden;pointer-events:none;display:grid;place-items:center;transition:transform .7s cubic-bezier(.4,0,.2,1),opacity .6s ease,visibility .7s}
html[data-intro="off"] .intro-overlay{display:none}
.intro-overlay.intro-out{transform:translateY(-100%);opacity:0;visibility:hidden}
.intro-stage{position:relative;text-align:center}
.intro-word{font-family:omnes-pro,var(--f-body);font-weight:700;font-size:clamp(48px,9vw,120px);letter-spacing:.01em;color:var(--on-char);opacity:0;transform:translateY(14px);transition:opacity .6s ease .1s,transform .7s cubic-bezier(.2,.7,.2,1) .1s;text-transform:uppercase}
.intro-word .red{color:var(--brand-red)}
.intro-overlay.intro-go .intro-word{opacity:1;transform:none}
.intro-lane{margin:22px auto 0;width:0;border-top:3px dashed var(--brand-red);transition:width .85s cubic-bezier(.4,0,.2,1) .35s}
.intro-overlay.intro-go .intro-lane{width:min(420px,62vw)}

/* ===================== HERO (statement) ===================== */
.hero{position:relative;background:var(--bg);padding:clamp(60px,9vw,110px) var(--gutter) clamp(36px,5vw,64px)}
.hero-inner{max-width:var(--maxw);margin:0 auto}
.hero .h-xl{margin-top:22px;max-width:15ch;text-wrap:balance}
.hero .lede{margin:26px 0 0;color:var(--ink-2);font-size:clamp(16px,1.5vw,19px);line-height:1.55;max-width:620px}
.hero .lane{margin:30px 0;max-width:540px}
.btn-row{display:flex;gap:12px;flex-wrap:wrap}

/* Reel band (placeholder video) */
.reel-band{background:var(--bg);padding:0 var(--gutter) clamp(40px,6vw,72px)}
.reel{position:relative;max-width:var(--maxw);margin:0 auto;aspect-ratio:21/9;background:#0d0e10;border:1px solid var(--line);overflow:hidden}
.ph-media{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;text-align:center;
  background:repeating-linear-gradient(90deg,#16171a 0 40px,#101113 40px 80px);}
.ph-media span{font-family:var(--f-mono);font-size:10.5px;letter-spacing:.22em;color:rgba(255,255,255,.5);font-weight:600;line-height:1.8;padding:0 8%;text-transform:uppercase}
.reel-tag{position:absolute;left:16px;bottom:14px;font-family:var(--f-mono);font-size:10px;letter-spacing:.22em;color:rgba(255,255,255,.85);font-weight:700;text-transform:uppercase;display:flex;align-items:center;gap:8px;z-index:2}
.reel-tag::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--brand-red);animation:pulse 1.4s ease-in-out infinite}
@keyframes pulse{0%,100%{opacity:1;transform:scale(1)}50%{opacity:.4;transform:scale(.6)}}
/* live sizzle reel wired into the masthead + reel boxes (replaces the .ph-media placeholder).
   No z-index so it stays the lowest layer: the masthead gradient, .reel-tag, and .mh-overlay paint above it. */
.reel-video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;background:#0d0e10;border:0}

/* hero treatment: reel-led */
html[data-hero="reel"] .hero .hero-inner{display:flex;flex-direction:column}
html[data-hero="reel"] .hero .hero-reel-inline{order:1;margin-bottom:34px}
html[data-hero="reel"] .hero .hero-copy{order:2}
html[data-hero="reel"] .hero .h-xl{font-size:clamp(40px,5.4vw,80px);margin-top:16px}
html[data-hero="reel"] .reel-band{display:none}
.hero .hero-reel-inline{display:none}
html[data-hero="reel"] .hero .hero-reel-inline{display:block}

/* hero treatment: masthead (full-bleed video) */
.masthead{display:none;position:relative;height:76vh;min-height:500px;background:#0d0e10;overflow:hidden}
/* cap the masthead video to a ~2.4:1 box (its look on a normal 16:9 desktop) and center it, so
   ultrawide screens don't over-zoom/crop the reel - the dark masthead fills the sides seamlessly */
.masthead-inner{position:relative;width:100%;height:100%;max-width:calc(76vh * 2.4);margin:0 auto}
html[data-hero="masthead"] .masthead{display:block}
html[data-hero="masthead"] .hero{display:none}
html[data-hero="masthead"] .reel-band{display:none}
.masthead::after{content:"";position:absolute;inset:0;pointer-events:none;background:linear-gradient(to top,rgba(0,0,0,.6),rgba(0,0,0,0) 55%)}
.masthead .mh-overlay{position:absolute;bottom:clamp(2rem,6vw,5rem);right:clamp(1.2rem,5vw,5rem);left:auto;max-width:680px;text-align:right;z-index:2}
.masthead .mh-overlay p{margin:0;color:#fff;font-family:var(--f-display);font-size:clamp(26px,4vw,52px);font-weight:800;text-transform:lowercase;letter-spacing:-.02em;line-height:1.06;text-shadow:0 2px 14px rgba(0,0,0,.55)}
.masthead .mh-overlay .accent{color:var(--brand-red);font-style:italic}
/* masthead CTA button (replaces the overlay headline - links to the full reel) */
.masthead .mh-overlay .mh-cta{display:inline-flex;align-items:center;gap:.55em;background:var(--brand-red);color:#fff;
  font-family:var(--f-body);font-weight:700;font-size:clamp(12px,1.25vw,14px);letter-spacing:.16em;text-transform:uppercase;
  padding:15px 28px;border:1.5px solid var(--brand-red);box-shadow:0 6px 24px rgba(0,0,0,.4);
  transition:background .18s,border-color .18s,color .18s;cursor:pointer}
.masthead .mh-overlay .mh-cta:hover{background:#fff;border-color:#fff;color:var(--brand-red)}
.masthead .mh-overlay .mh-cta .arr{font-size:1.15em;line-height:1}
/* work-page hero reel - full video under the title (controls + audio) */
.page-hero .hero-reel{margin:34px auto 0;max-width:calc(var(--maxw) - 2 * var(--gutter))}
.page-hero .hero-reel-video{display:block;width:100%;height:auto;background:#0d0e10;border:1px solid var(--line)}

/* ===================== MARQUEE ===================== */
.marquee{background:var(--brand-red);color:#fff;overflow:hidden;white-space:nowrap;font-weight:900;letter-spacing:.12em;text-transform:uppercase;font-size:14px;padding:14px 0;font-family:var(--f-body)}
.marquee .track{display:inline-block;animation:slide 30s linear infinite;padding-left:100%}
.marquee .track span{margin:0 18px}
.marquee .track .dot2{color:#000;opacity:.55}
@keyframes slide{from{transform:translateX(0)}to{transform:translateX(-100%)}}

/* ===================== WHO ===================== */
.who{background:var(--bg);padding:clamp(72px,10vw,120px) var(--gutter)}
.who-inner{max-width:var(--maxw);margin:0 auto;display:grid;grid-template-columns:1fr 1.05fr;gap:clamp(36px,6vw,72px);align-items:center}
.who .stat{font-family:var(--f-display);font-size:clamp(120px,17vw,240px);line-height:.82;font-weight:900;color:transparent;-webkit-text-stroke:1.5px var(--brand-red);letter-spacing:-.04em;margin:0;font-style:italic}
.who .stat-label{color:var(--ink-3);font-size:11px;letter-spacing:.2em;text-transform:uppercase;font-weight:700;font-family:var(--f-mono)}
.who .copy .kicker{margin-bottom:16px}
.who .copy h2{margin:0 0 20px}
.who .copy p{font-size:16px;line-height:1.7;color:var(--ink-2);white-space:pre-line;margin:0}

/* ===================== TIMELINE (light) ===================== */
.timeline{background:var(--surface);padding:clamp(64px,8vw,96px) 0 72px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.tl-head{max-width:1100px;margin:0 auto 8px;padding:0 var(--gutter);text-align:center}
.tl-head .kicker{justify-content:center}
.tl-head h2{margin:14px 0 10px}
.tl-head p{color:var(--ink-2);font-size:14px;max-width:600px;margin:0 auto;line-height:1.6}
.timeline-scroll{position:relative;overflow-x:auto;overflow-y:hidden;padding:26px 0 22px;cursor:grab;
  -webkit-mask-image:linear-gradient(90deg,transparent 0,#000 40px,#000 calc(100% - 40px),transparent 100%);
          mask-image:linear-gradient(90deg,transparent 0,#000 40px,#000 calc(100% - 40px),transparent 100%);}
.timeline-scroll:active{cursor:grabbing}
.timeline-scroll::-webkit-scrollbar{height:6px}
.timeline-scroll::-webkit-scrollbar-thumb{background:var(--line);border-radius:99px}
.timeline-rail{position:relative;display:flex;align-items:flex-start;padding:6px 60px 0;min-width:max-content}
.timeline-rail::before{content:"";position:absolute;left:46px;right:46px;top:60px;height:0;border-top:3px dashed var(--brand-red);opacity:.8;z-index:0}
.cap{position:relative;width:266px;flex:0 0 auto;padding-right:26px;z-index:1}
.cap .cap-yr{font-family:var(--f-display);font-size:42px;font-weight:900;font-style:italic;line-height:1;letter-spacing:-.04em;color:transparent;-webkit-text-stroke:1.5px var(--brand-red);margin:0}
.cap .cap-dot{position:absolute;left:0;top:53px;width:16px;height:16px;border-radius:50%;background:var(--brand-red);box-shadow:0 0 0 4px var(--surface),0 0 0 6px rgba(255,0,23,.22);z-index:2}
.cap .cap-card{margin-top:34px;background:var(--card);border:1px solid var(--line);padding:16px 18px;min-height:120px;transition:transform .18s,border-color .18s}
.cap .cap-card:hover{transform:translateY(-3px);border-color:var(--brand-red)}
/* no text-transform here: titles are typed lowercase in the data, but acronyms and proper nouns
   (OTT, TV, Martin Advertising) must keep their caps */
.cap .cap-card h4{margin:0 0 7px;font-family:var(--f-display);font-size:17px;font-weight:900;letter-spacing:-.01em;line-height:1.06}
html:is([data-type="brand"],[data-type="grotesque"]) .cap .cap-card h4{font-weight:700}
.cap .cap-card p{margin:0;font-size:13px;line-height:1.55;color:var(--ink-2)}
.cap.founding .cap-card{border-color:var(--brand-red);border-left-width:4px}
.cap .cap-tag{display:inline-block;margin-top:10px;font-family:var(--f-mono);font-size:9px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-3);font-weight:700}
.cap.founding .cap-tag{color:var(--brand-red)}
.tl-controls{display:flex;justify-content:space-between;align-items:center;gap:12px;max-width:1100px;margin:12px auto 0;padding:0 var(--gutter);font-family:var(--f-mono);font-size:10px;letter-spacing:.16em;font-weight:700;text-transform:uppercase;color:var(--ink-3)}
.tl-controls .arrows{display:flex;gap:6px}
.tl-controls button{background:transparent;color:var(--ink);border:1px solid var(--line);width:34px;height:34px;cursor:pointer;font-size:14px}
.tl-controls button:hover{border-color:var(--brand-red);color:var(--brand-red)}

/* ===================== STATS ===================== */
.stats{background:var(--char);color:var(--on-char);padding:clamp(64px,8vw,96px) var(--gutter)}
.stats-inner{max-width:var(--maxw);margin:0 auto}
.stats .head{margin-bottom:44px}
.stats .head .kicker{margin-bottom:14px;color:var(--on-char-2)}
.stats .head h2{margin:0 0 8px;color:var(--on-char)}
.stats .sub{color:var(--on-char-2);font-size:14px;margin:0}
.stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:28px}
.stat-card{border-top:1px solid var(--on-char-line);padding-top:20px}
.stat-card:hover{border-top-color:var(--brand-red)}
.stat-card .num{font-family:var(--f-display);font-size:clamp(54px,7vw,90px);font-weight:900;line-height:.95;letter-spacing:-.04em;font-style:italic;display:flex;align-items:baseline;gap:2px;color:var(--on-char)}
.stat-card .num .suffix{color:var(--brand-red);font-size:.65em}
.stat-card .label{margin-top:14px;font-size:14px;color:var(--on-char-2);line-height:1.5;max-width:240px}

/* ===================== WHAT ===================== */
.what{padding:clamp(72px,10vw,120px) var(--gutter);background:var(--bg)}
.what-inner{max-width:var(--maxw);margin:0 auto}
.what .head{display:flex;align-items:flex-end;justify-content:space-between;margin-bottom:24px;flex-wrap:wrap;gap:18px}
.what .head h2{margin:0}
.what-list{border-top:1px solid var(--line)}
.what-row{display:grid;grid-template-columns:minmax(180px,1fr) 1.1fr 1.7fr;gap:24px;align-items:start;border-bottom:1px solid var(--line);padding:24px 8px;transition:background .2s,padding .2s}
.what-row.item{cursor:default;position:relative}
.what-row.item::before{content:"";position:absolute;left:0;top:-1px;bottom:-1px;width:3px;background:var(--brand-red);transform:scaleY(0);transform-origin:top;transition:transform .22s ease}
.what-row.item:hover::before{transform:scaleY(1)}
.what-row.item:hover{background:var(--surface);padding-left:20px}
.what-row.item:hover .what-num{color:var(--brand-red)}
.what-colhead{font-family:var(--f-mono);font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-3);padding:12px 8px;border-bottom:1px solid var(--line)}
.wt{display:flex;align-items:baseline;gap:12px}
.what-num{font-family:var(--f-mono);font-size:12px;letter-spacing:.1em;font-weight:700;color:var(--ink-3)}
.what-title{font-family:var(--f-display);font-size:clamp(22px,2.6vw,36px);font-weight:900;text-transform:lowercase;letter-spacing:-.02em;line-height:1}
html:is([data-type="brand"],[data-type="grotesque"]) .what-title{font-weight:700}
.what-short{font-size:15px;font-weight:700;color:var(--ink);line-height:1.4}
.what-body{font-size:14px;line-height:1.6;color:var(--ink-2);padding-left:24px;border-left:1px solid var(--line)}

/* ===================== CLIENTS ===================== */
.clients{border-block:1px solid var(--line);background:var(--bg);padding:34px 0;overflow:hidden;white-space:nowrap}
.clients-title{font-family:var(--f-mono);font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-3);text-align:center;margin:0 0 26px;font-weight:600}
/* seamless marquee: track holds the client list twice (cl+cl in JS) and slides one copy
   width (-50%), so content is on screen immediately - the old padding-left:100% ticker
   started fully off-screen and read as a blank box on mobile. */
.clients .track{display:flex;width:max-content;animation:clientscroll 46s linear infinite}
@keyframes clientscroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}
/* white cards so JPG logos (white backgrounds) read as intentional on the gray bg and in dark mode */
.clients .logo-card{flex:0 0 auto;display:flex;align-items:center;justify-content:center;height:78px;min-width:120px;padding:14px 28px;margin:0 10px;background:#fff;border:1px solid var(--line);border-radius:10px}
.clients .logo-card img{display:block;max-height:44px;max-width:170px;width:auto;height:auto;object-fit:contain}

/* ===================== CONTACT + FOOTER (charcoal) ===================== */
.contact{background:var(--char);color:var(--on-char);padding:clamp(72px,10vw,128px) var(--gutter) clamp(56px,7vw,90px)}
.contact-inner{max-width:var(--maxw);margin:0 auto;display:grid;grid-template-columns:1fr 1fr;gap:clamp(36px,6vw,72px)}
.contact .kicker{color:var(--on-char-2)}
.contact h2{margin:16px 0 0;color:var(--on-char)}
.contact .sub{color:var(--on-char-2);font-size:17px;line-height:1.55;margin:22px 0 0;max-width:42ch}
.contact-form{display:flex;flex-direction:column;gap:12px;max-width:460px}
.contact-form input,.contact-form textarea{width:100%;background:var(--char-2);border:1px solid var(--on-char-line);color:var(--on-char);padding:14px;font-size:15px;font-family:inherit}
.contact-form input::placeholder,.contact-form textarea::placeholder{color:var(--on-char-2)}
.contact-form input:focus,.contact-form textarea:focus{outline:none;border-color:var(--brand-red)}
.contact-form textarea{min-height:120px;resize:vertical}
.contact-form .send-button{align-self:flex-start;background:var(--brand-red);color:#fff;border:none;padding:14px 32px;font-weight:700;letter-spacing:.14em;font-size:13px;text-transform:uppercase;cursor:pointer}
.contact-form .send-button:hover{background:#fff;color:var(--char)}

.foot{background:var(--char);color:var(--on-char-2);padding:48px var(--gutter) 38px;border-top:1px solid var(--on-char-line)}
.foot-inner{max-width:var(--maxw);margin:0 auto;display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:32px 24px}
.foot .mark{font-family:var(--f-body);font-weight:900;font-size:26px;letter-spacing:.04em;color:var(--on-char)}
.foot .mark .red{color:var(--brand-red)}
.foot .mark img{height:34px;width:auto;display:block}
.foot h4{font-family:var(--f-mono);font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:var(--on-char-2);margin:0 0 16px;font-weight:600}
.foot ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:10px;font-size:14px}
.foot a:hover{color:var(--on-char)}
.foot-bottom{max-width:var(--maxw);margin:36px auto 0;padding-top:24px;border-top:1px solid var(--on-char-line);display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;font-family:var(--f-mono);font-size:11px;letter-spacing:.06em;color:var(--on-char-2)}

/* ===================== AUTO PAGE ===================== */
.page-hero{background:var(--bg);padding:clamp(64px,9vw,104px) var(--gutter) clamp(36px,5vw,56px);border-bottom:1px solid var(--line)}
.page-hero-inner{max-width:var(--maxw);margin:0 auto}
.page-hero .kicker{margin-bottom:18px}
.page-hero h1{line-height:1.08}
.page-hero .lede{margin:52px 0 0;color:var(--ink-2);font-size:clamp(16px,1.5vw,19px);line-height:1.55;max-width:660px}

.auto-intro{background:var(--bg);padding:clamp(48px,6vw,80px) var(--gutter)}
.auto-intro-inner{max-width:var(--maxw);margin:0 auto;display:grid;grid-template-columns:1.3fr 1fr;gap:28px;align-items:stretch}
.auto-copy{font-size:clamp(17px,1.7vw,21px);line-height:1.6;color:var(--ink);font-weight:500}
.auto-promo{background:var(--brand-red);color:#fff;padding:36px;display:flex;align-items:center}
.auto-promo h2{font-family:var(--f-display);font-size:clamp(22px,2.4vw,30px);font-weight:900;line-height:1.15;margin:0;text-transform:lowercase;letter-spacing:-.01em}
html:is([data-type="brand"],[data-type="grotesque"]) .auto-promo h2{font-weight:700}
.auto-promo .promo-quote{margin:0}
.auto-promo blockquote{font-family:var(--f-display);font-size:clamp(19px,2vw,25px);font-weight:700;line-height:1.3;margin:0;letter-spacing:-.01em}
.auto-promo figcaption{margin-top:18px;font-family:var(--f-mono);font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:rgba(255,255,255,.85)}

.why{background:var(--surface);padding:clamp(64px,8vw,100px) var(--gutter);border-top:1px solid var(--line)}
.why-inner{max-width:var(--maxw);margin:0 auto;display:grid;grid-template-columns:1fr 360px;gap:clamp(32px,5vw,64px);align-items:start}
.why h2{margin:0}
.why .subline{color:var(--ink-3);font-style:italic;margin:8px 0 28px;font-size:16px}
.reason{display:grid;grid-template-columns:54px 1fr;gap:18px;padding:22px 0;border-top:1px solid var(--line)}
.reason .pill{font-family:var(--f-display);font-size:30px;font-weight:900;font-style:italic;color:transparent;-webkit-text-stroke:1.4px var(--brand-red);line-height:1}
.reason h3{margin:0 0 8px;font-size:18px;font-weight:800;letter-spacing:-.01em}
.reason ul{margin:0;padding-left:18px;color:var(--ink-2);font-size:14px;line-height:1.6}
.team{background:var(--card);border:1px solid var(--line);padding:28px;position:sticky;top:90px}
.team h3{margin:0 0 20px;font-family:var(--f-display);font-size:20px;font-weight:900;text-transform:lowercase}
html:is([data-type="brand"],[data-type="grotesque"]) .team h3{font-weight:700}
.team .member{display:flex;justify-content:space-between;align-items:center;gap:12px;padding:14px 0;border-top:1px solid var(--line)}
.team .member:first-of-type{border-top:none}
.team .m-name{font-weight:700;font-size:15px}
.team .m-mail{font-size:12.5px;color:var(--ink-2);font-family:var(--f-mono);word-break:break-all}
.team .m-mail:hover{color:var(--brand-red)}
.team .m-ph{width:72px;height:72px;border-radius:50%;background:var(--brand-red);color:#fff;display:grid;place-items:center;font-weight:800;font-size:20px;flex:0 0 auto;overflow:hidden}
.team .m-ph img{width:100%;height:100%;object-fit:cover;object-position:center 20%;display:block}

/* ===================== CAREERS PAGE ===================== */
.career-top{background:var(--bg);padding:clamp(70px,10vw,120px) var(--gutter) clamp(40px,5vw,60px);display:grid;grid-template-columns:1.6fr auto;gap:32px;align-items:center;max-width:var(--maxw);margin:0 auto}
.career-top h1{margin:0}
.career-apply{background:var(--brand-red);color:#fff;border:none;width:168px;height:168px;border-radius:50%;font-family:var(--f-display);font-weight:900;font-size:20px;line-height:1.1;text-transform:lowercase;cursor:pointer;transition:transform .2s;flex:0 0 auto;text-align:center}
.career-apply:hover{transform:scale(1.05) rotate(-3deg)}
.career-mid{background:var(--surface);border-block:1px solid var(--line);padding:clamp(48px,7vw,84px) var(--gutter)}
.career-mid p{max-width:760px;margin:0 auto;font-family:var(--f-display);font-size:clamp(22px,2.6vw,34px);font-weight:700;line-height:1.4;text-align:center;letter-spacing:-.01em}
html:is([data-type="brand"],[data-type="grotesque"]) .career-mid p{font-weight:600}
.career-open{background:var(--bg);padding:clamp(56px,8vw,96px) var(--gutter);text-align:center}
.career-open .kicker{justify-content:center;margin-bottom:20px}
.career-open p{max-width:620px;margin:0 auto;font-size:18px;line-height:1.6;color:var(--ink-2)}

/* ===================== WORK PAGE ===================== */
.work-filters{max-width:var(--maxw);margin:0 auto;padding:8px var(--gutter) 0;display:flex;gap:8px;flex-wrap:wrap}
.work-filters .chip{font-family:var(--f-mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;padding:9px 15px;border:1px solid var(--line);cursor:pointer;background:transparent;color:var(--ink-2);transition:.15s;font-weight:600}
.work-filters .chip:hover{border-color:var(--ink);color:var(--ink)}
.work-filters .chip.on{background:var(--ink);border-color:var(--ink);color:var(--bg)}
.work-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;max-width:var(--maxw);margin:0 auto;padding:clamp(28px,4vw,44px) var(--gutter) clamp(72px,9vw,110px)}
.work-card{position:relative;border:1px solid var(--line);background:var(--card);cursor:pointer;display:flex;flex-direction:column;overflow:hidden;transition:transform .25s,border-color .25s,box-shadow .25s}
.work-card:hover{transform:translateY(-4px);border-color:var(--ink);box-shadow:0 18px 36px rgba(0,0,0,.10)}
.work-card .wc-media{position:relative;aspect-ratio:4/3;overflow:hidden}
.work-card.featured{grid-column:span 2}
.work-card.featured .wc-media{aspect-ratio:2.4/1}
.work-card .wc-media .ph-media{position:absolute;inset:0;transition:transform .5s cubic-bezier(.2,.7,.2,1)}
.work-card:hover .wc-media .ph-media{transform:scale(1.05)}
.work-card .wc-cat{position:absolute;top:14px;left:14px;z-index:2;font-family:var(--f-mono);font-size:9.5px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;color:#fff;background:var(--brand-red);padding:5px 10px}
.work-card .wc-view{position:absolute;top:14px;right:14px;z-index:2;font-family:var(--f-mono);font-size:10px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#fff;border:1px solid rgba(255,255,255,.55);padding:5px 10px;opacity:0;transform:translateX(8px);transition:.2s}
.work-card:hover .wc-view{opacity:1;transform:none}
.work-card .wc-meta{padding:18px 20px 22px;border-top:1px solid var(--line)}
.work-card .wc-client{font-family:var(--f-mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);margin-bottom:8px}
.work-card .wc-title{font-family:var(--f-display);font-size:clamp(20px,2vw,28px);font-weight:900;text-transform:lowercase;letter-spacing:-.02em;line-height:1.05}
html:is([data-type="brand"],[data-type="grotesque"]) .work-card .wc-title{font-weight:700}
.work-card.featured .wc-title{font-size:clamp(24px,2.6vw,38px)}

/* work detail overlay */
.work-detail{position:fixed;inset:0;z-index:80;background:var(--bg);color:var(--ink);overflow-y:auto;transform:translateY(100%);transition:transform .55s cubic-bezier(.16,1,.3,1);visibility:hidden}
.work-detail.open{transform:none;visibility:visible}
.wd-close{position:fixed;top:18px;right:22px;z-index:82;width:46px;height:46px;border-radius:50%;border:1px solid var(--line);background:color-mix(in oklab,var(--bg) 86%,transparent);backdrop-filter:blur(6px);color:var(--ink);font-size:20px;cursor:pointer;transition:.18s;display:grid;place-items:center}
.wd-close:hover{background:var(--brand-red);border-color:var(--brand-red);color:#fff;transform:rotate(90deg)}
.wd-hero{padding:clamp(72px,9vw,112px) var(--gutter) clamp(26px,4vw,44px);border-bottom:1px solid var(--line)}
.wd-hero-inner{max-width:1100px;margin:0 auto}
.wd-cat{font-family:var(--f-mono);font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--brand-red);font-weight:700}
.wd-client{font-family:var(--f-mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);margin-top:14px}
.wd-hero h1{margin:12px 0 0;font-family:var(--f-display);font-size:clamp(40px,7vw,90px);font-weight:900;text-transform:lowercase;letter-spacing:-.03em;line-height:.95}
html:is([data-type="brand"],[data-type="grotesque"]) .wd-hero h1{font-weight:800}
.wd-meta{margin-top:26px;display:flex;gap:30px;flex-wrap:wrap}
.wd-meta .lbl{display:block;font-family:var(--f-mono);font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-3);margin-bottom:5px;font-weight:600}
.wd-meta .val{font-size:14px;font-weight:600}
.wd-bigmedia{max-width:1100px;margin:0 auto;padding:clamp(24px,4vw,40px) var(--gutter) 0}
.wd-bigmedia .reel{aspect-ratio:21/9;margin:0}
.wd-body{max-width:1100px;margin:0 auto;padding:clamp(44px,6vw,76px) var(--gutter)}
.wd-block{margin-bottom:clamp(40px,5vw,64px)}
.wd-block:last-child{margin-bottom:0}
.wd-block h2{font-family:var(--f-mono);font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--brand-red);margin:0 0 16px;font-weight:700}
.wd-copy{font-size:clamp(17px,1.7vw,22px);line-height:1.6;color:var(--ink);max-width:780px;white-space:pre-line}
.wd-results{display:grid;grid-template-columns:repeat(auto-fit,minmax(190px,1fr));gap:26px}
.wd-result{border-top:1px solid var(--line);padding-top:18px}
.wd-result .num{font-family:var(--f-display);font-size:clamp(44px,5.5vw,72px);font-weight:900;font-style:italic;color:var(--brand-red);line-height:1;letter-spacing:-.03em}
.wd-result .lbl{margin-top:10px;font-size:13px;color:var(--ink-2);line-height:1.5;max-width:220px}
.wd-gallery{display:grid;grid-template-columns:repeat(6,1fr);gap:12px}
.wd-gallery .g{position:relative;overflow:hidden;border:1px solid var(--line)}
.wd-gallery .g .ph-media{position:absolute;inset:0}
.wd-gallery .g.a{grid-column:span 4;aspect-ratio:16/9}
.wd-gallery .g.b{grid-column:span 2;aspect-ratio:3/4}
.wd-gallery .g.c{grid-column:span 2;aspect-ratio:1/1}
.wd-gallery .g.d{grid-column:span 4;aspect-ratio:16/9}
.wd-gallery .g.full{grid-column:span 6;aspect-ratio:21/9}
.wd-gallery .g.half{grid-column:span 3;aspect-ratio:4/3}
/* real case-study creative - NEVER cropped. Card thumbnail letterboxes (contain) on a dark tile;
   the detail gallery shows each piece at its full natural aspect ratio. */
.work-card .wc-media{background:#0d0e10}
.cs-img{position:absolute;inset:0;width:100%;height:100%;object-fit:contain;display:block;border:0;transition:transform .5s cubic-bezier(.2,.7,.2,1)}
.work-card:hover .wc-media .cs-img{transform:scale(1.04)}
/* blurred self-fill behind the contained art - no black bars, no cropping (scale hides blur edge bleed) */
.wc-media .cs-bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:blur(24px) saturate(1.15);transform:scale(1.15);opacity:.9}
/* silent video preview on a work card tile (sits over the placeholder; removed by JS if the file is missing) */
.wc-media .cs-vid{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;border:0;background:#0d0e10;transition:transform .5s cubic-bezier(.2,.7,.2,1)}
.work-card:hover .wc-media .cs-vid{transform:scale(1.04)}
/* full commercial in the detail overlay: letterbox, never crop */
.wd-bigmedia .reel-video{object-fit:contain}
.cs-gallery{display:flex;flex-wrap:wrap;gap:16px;align-items:flex-start;margin-top:8px}
.cs-gallery .cs-fig{margin:0;position:relative;flex:0 1 320px;max-width:100%;border:1px solid var(--line);background:#0d0e10}
.cs-gallery .cs-fig img{display:block;width:100%;height:auto}
.cs-gallery .cs-fig figcaption{position:absolute;left:0;bottom:0;font-family:var(--f-mono);font-size:9px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;color:#fff;background:rgba(0,0,0,.5);padding:5px 9px}
.wd-tags{display:flex;gap:8px;flex-wrap:wrap}
.wd-tag{font-family:var(--f-mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-2);border:1px solid var(--line);padding:7px 13px;font-weight:600}
.wd-palette{display:flex;border:1px solid var(--line)}
.wd-palette .sw{flex:1;height:96px;display:flex;align-items:flex-end;padding:8px;font-family:var(--f-mono);font-size:9px;letter-spacing:.08em;color:rgba(255,255,255,.8)}
.wd-cta{border-top:1px solid var(--line);padding-top:42px;text-align:center}
.wd-cta h3{font-family:var(--f-display);font-size:clamp(26px,4vw,48px);font-weight:900;text-transform:lowercase;letter-spacing:-.02em;margin:0 0 24px}
html:is([data-type="brand"],[data-type="grotesque"]) .wd-cta h3{font-weight:700}
@media(max-width:980px){.work-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:720px){.work-grid{grid-template-columns:1fr}.work-card.featured{grid-column:span 1}.work-card.featured .wc-media{aspect-ratio:4/3}.wd-gallery{grid-template-columns:repeat(2,1fr)}.wd-gallery .g{grid-column:span 2!important;aspect-ratio:16/9!important}}

/* ===================== JOBS LIST + DETAIL ===================== */
.jobs{max-width:var(--maxw);margin:0 auto;padding:clamp(20px,3vw,36px) var(--gutter) clamp(72px,9vw,110px)}
.jobs-list{border-top:1px solid var(--line)}
.job-row{display:grid;grid-template-columns:1fr auto;gap:20px;align-items:center;padding:26px 8px;border-bottom:1px solid var(--line);cursor:pointer;transition:background .2s,padding .2s,color .2s}
.job-row:hover{background:var(--ink);color:var(--bg);padding-left:22px}
.job-row .jr-title{font-family:var(--f-display);font-size:clamp(22px,2.6vw,34px);font-weight:900;text-transform:lowercase;letter-spacing:-.02em;line-height:1.05}
html:is([data-type="brand"],[data-type="grotesque"]) .job-row .jr-title{font-weight:700}
.job-row .jr-meta{font-family:var(--f-mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);margin-top:9px;display:flex;gap:8px;flex-wrap:wrap}
.job-row .jr-meta .sep{opacity:.5}
.job-row:hover .jr-meta{color:rgba(255,255,255,.62)}
.job-row .jr-arrow{font-family:var(--f-mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:var(--ink-3);white-space:nowrap}
.job-row:hover .jr-arrow{color:var(--brand-red)}
.wd-list{margin:0;padding-left:20px;color:var(--ink);font-size:16px;line-height:1.7;max-width:760px}
.wd-list li{margin-bottom:9px}
.job-apply{background:var(--surface);border:1px solid var(--line);padding:clamp(26px,4vw,44px);margin-top:8px}
.job-apply .applying{font-family:var(--f-mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-3);margin:0 0 6px}
.job-apply h3{font-family:var(--f-display);font-size:clamp(24px,3vw,38px);font-weight:900;text-transform:lowercase;letter-spacing:-.02em;margin:0 0 22px}
html:is([data-type="brand"],[data-type="grotesque"]) .job-apply h3{font-weight:700}
.job-form{display:flex;flex-direction:column;gap:12px;max-width:600px}
.job-form .row2{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.job-form input,.job-form textarea{width:100%;background:var(--card);border:1px solid var(--line);color:var(--ink);padding:14px;font-size:15px;font-family:inherit}
.job-form input::placeholder,.job-form textarea::placeholder{color:var(--ink-3)}
.job-form input:focus,.job-form textarea:focus{outline:none;border-color:var(--brand-red)}
.job-form textarea{min-height:130px;resize:vertical}
.job-form .send-button{align-self:flex-start;background:var(--brand-red);color:#fff;border:none;padding:15px 34px;font-weight:700;letter-spacing:.14em;font-size:13px;text-transform:uppercase;cursor:pointer;transition:.15s}
.job-form .send-button:hover{background:var(--ink)}
.job-form .hint{font-size:12px;color:var(--ink-3);margin:2px 0 0}
@media(max-width:720px){.job-form .row2{grid-template-columns:1fr}.job-row{grid-template-columns:1fr}.job-row .jr-arrow{display:none}}

/* ===================== START / PROJECT REQUEST ===================== */
.start-body{max-width:var(--maxw);margin:0 auto;padding:clamp(36px,5vw,64px) var(--gutter) clamp(72px,9vw,110px);display:grid;grid-template-columns:1.5fr 1fr;gap:clamp(32px,5vw,64px);align-items:start}
.start-form .step{margin-bottom:34px}
.step-label{font-family:var(--f-mono);font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-3);font-weight:600;margin-bottom:14px;display:flex;align-items:center;gap:10px}
.step-label .num{font-family:var(--f-display);font-style:italic;font-weight:900;color:var(--brand-red);font-size:18px}
.step-label .opt{color:var(--ink-3);text-transform:none;letter-spacing:0;font-family:var(--f-body);font-size:11px}
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chip-opt{border:1px solid var(--line);background:var(--card);color:var(--ink);padding:11px 17px;font-size:14px;font-weight:600;cursor:pointer;transition:.15s;font-family:var(--f-body)}
.chip-opt:hover{border-color:var(--ink)}
.chip-opt.on{background:var(--brand-red);border-color:var(--brand-red);color:#fff}
.start-form input,.start-form textarea{width:100%;background:var(--card);border:1px solid var(--line);color:var(--ink);padding:14px;font-size:15px;font-family:inherit}
.start-form input::placeholder,.start-form textarea::placeholder{color:var(--ink-3)}
.start-form input:focus,.start-form textarea:focus{outline:none;border-color:var(--brand-red)}
.start-form .grid2{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-bottom:12px}
.start-form textarea{min-height:130px;resize:vertical}
.start-form .send-button{background:var(--brand-red);color:#fff;border:none;padding:16px 36px;font-weight:700;letter-spacing:.14em;font-size:13px;text-transform:uppercase;cursor:pointer;margin-top:6px}
.start-form .send-button:hover{background:var(--ink)}
.start-form .hint{font-size:12px;color:var(--ink-3);margin:10px 0 0}
.start-side{background:var(--char);color:var(--on-char);padding:clamp(28px,4vw,40px);position:sticky;top:90px}
.start-side h3{font-family:var(--f-display);font-size:24px;font-weight:900;text-transform:lowercase;letter-spacing:-.01em;margin:0 0 24px;color:var(--on-char)}
html:is([data-type="brand"],[data-type="grotesque"]) .start-side h3{font-weight:700}
.promise{display:grid;grid-template-columns:46px 1fr;gap:14px;margin-bottom:22px}
.promise:last-child{margin-bottom:0}
.promise .pn{font-family:var(--f-display);font-size:30px;font-weight:900;font-style:italic;color:transparent;-webkit-text-stroke:1.3px var(--brand-red);line-height:1}
.promise h4{margin:0 0 4px;font-size:15px;font-weight:800;color:var(--on-char)}
.promise p{margin:0;color:var(--on-char-2);font-size:13px;line-height:1.6}
.start-side .sidecontact{margin-top:26px;padding-top:24px;border-top:1px solid var(--on-char-line);font-size:13px;line-height:1.8;color:var(--on-char-2)}
.start-side .sidecontact a{color:var(--on-char)}
.start-side .sidecontact a:hover{color:var(--brand-red)}
@media(max-width:980px){.start-body{grid-template-columns:1fr}.start-side{position:static}.start-form .grid2{grid-template-columns:1fr}}

/* ===================== MEET THE CREW ===================== */
.crew{max-width:var(--maxw);margin:0 auto;padding:clamp(20px,3vw,36px) var(--gutter) clamp(72px,9vw,110px)}
.crew-note{display:flex;gap:10px;align-items:center;font-family:var(--f-mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);border:1px dashed var(--line);padding:13px 16px;margin-bottom:28px}
.crew-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.crew-card{border:1px solid var(--line);background:var(--card);overflow:hidden}
.crew-card .c-photo{position:relative;aspect-ratio:3/4}
.crew-card .c-photo .ph-media{position:absolute;inset:0}
.crew-card .c-photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 22%;display:block}
.crew-card .c-info{padding:16px 18px 20px;border-top:1px solid var(--line)}
.crew-card .c-name{font-family:var(--f-display);font-size:19px;font-weight:900;text-transform:lowercase;letter-spacing:-.01em}
html:is([data-type="brand"],[data-type="grotesque"]) .crew-card .c-name{font-weight:700}
.crew-card .c-title{font-family:var(--f-mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-3);margin-top:6px;line-height:1.4}
@media(max-width:980px){.crew-grid{grid-template-columns:repeat(3,1fr)}}
@media(max-width:560px){.crew-grid{grid-template-columns:repeat(2,1fr)}}

/* ===================== OUR STORY ===================== */
.story{max-width:920px;margin:0 auto;padding:clamp(24px,4vw,44px) var(--gutter) clamp(72px,9vw,110px)}
.story .photo{margin:0 0 clamp(28px,4vw,44px)}
.story .photo .reel{aspect-ratio:16/9;margin:0}
.story-note{display:flex;gap:10px;align-items:center;font-family:var(--f-mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);border:1px dashed var(--line);padding:13px 16px;margin-bottom:30px}
.story-block{margin-bottom:clamp(34px,5vw,52px)}
.story-block h2{font-family:var(--f-mono);font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--brand-red);margin:0 0 14px;font-weight:700}
.story-block p{font-size:clamp(16px,1.6vw,19px);line-height:1.7;color:var(--ink);margin:0 0 14px;white-space:pre-line}
.story-gens{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:8px}
.story-gen{border-top:3px solid var(--brand-red);padding-top:16px}
.story-gen .yr{font-family:var(--f-display);font-size:34px;font-weight:900;font-style:italic;color:transparent;-webkit-text-stroke:1.3px var(--brand-red);line-height:1}
.story-gen h3{margin:10px 0 6px;font-size:15px;font-weight:800;text-transform:uppercase;letter-spacing:.04em}
.story-gen p{margin:0;font-size:13px;color:var(--ink-2);line-height:1.6}
@media(max-width:720px){.story-gens{grid-template-columns:1fr}}

/* ===================== SOFTWARE SOLUTIONS PAGE ===================== */
.soft-diff{background:var(--char);color:var(--on-char);padding:clamp(64px,8vw,100px) var(--gutter)}
.soft-diff-inner{max-width:var(--maxw);margin:0 auto}
.soft-diff .bar{width:46px;height:0;border-top:3px dashed var(--brand-red);margin-bottom:28px}
.soft-diff p{font-family:var(--f-display);font-weight:800;font-size:clamp(24px,3.3vw,42px);line-height:1.24;letter-spacing:-.01em;max-width:26ch;margin:0}
.soft-diff p .accent{color:var(--brand-red);font-style:italic}
.soft-build{background:var(--bg);padding:clamp(72px,9vw,112px) var(--gutter)}
.soft-build-inner{max-width:var(--maxw);margin:0 auto}
.soft-build .head{display:flex;align-items:flex-end;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-bottom:48px}
.soft-build .head h2{margin:0}
.soft-build .head .note{color:var(--ink-2);max-width:34ch;font-size:14.5px;line-height:1.6}
.soft-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
.soft-card{background:var(--card);padding:clamp(28px,3vw,40px);transition:background .2s}
.soft-card:hover{background:var(--surface)}
.soft-card .idx{font-family:var(--f-mono);font-weight:700;font-size:12px;color:var(--brand-red);letter-spacing:.14em}
.soft-card h3{font-family:var(--f-display);font-weight:900;font-size:clamp(20px,2.1vw,26px);margin:16px 0 12px;letter-spacing:-.01em;text-transform:lowercase;line-height:1.06}
html:is([data-type="brand"],[data-type="grotesque"]) .soft-card h3{font-weight:700}
.soft-card p{color:var(--ink-2);font-size:15px;line-height:1.6;max-width:42ch;margin:0}
.soft-cta{background:var(--brand-red);color:#fff;padding:clamp(64px,8vw,104px) var(--gutter)}
.soft-cta-inner{max-width:var(--maxw);margin:0 auto}
.soft-cta h2{font-family:var(--f-display);font-weight:900;font-size:clamp(30px,4.4vw,58px);line-height:1.04;letter-spacing:-.02em;max-width:18ch;margin:0;text-transform:lowercase}
html:is([data-type="brand"],[data-type="grotesque"]) .soft-cta h2{font-weight:800}
.soft-cta p{margin:22px 0 0;font-size:18px;max-width:52ch;opacity:.94;line-height:1.55}
.soft-cta .btn{margin-top:36px;background:#fff;border-color:#fff;color:var(--char)}
.soft-cta .btn:hover{background:var(--char);border-color:var(--char);color:#fff}
.soft-proof{background:var(--surface);padding:clamp(56px,7vw,92px) var(--gutter)}
.soft-proof-inner{max-width:920px;margin:0 auto;border-left:4px solid var(--brand-red);padding-left:clamp(24px,3vw,44px)}
.soft-proof .lead{font-family:var(--f-display);font-weight:800;font-size:clamp(22px,2.6vw,34px);line-height:1.2;letter-spacing:-.01em;margin:0 0 16px}
.soft-proof .lead .accent{color:var(--brand-red);font-style:italic}
.soft-proof p{margin:0;font-size:clamp(15px,1.4vw,17px);line-height:1.62;color:var(--ink-2);max-width:60ch}
.soft-shots{background:var(--bg);padding:clamp(64px,8vw,100px) var(--gutter)}
.soft-shots-inner{max-width:var(--maxw);margin:0 auto}
.soft-shots .head{display:flex;align-items:flex-end;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-bottom:40px}
.soft-shots .head h2{margin:0}
.soft-shots .head .note{color:var(--ink-2);max-width:40ch;font-size:14.5px;line-height:1.6}
.shot-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.soft-shot{margin:0}
.soft-shot.wide{grid-column:1/-1}
.soft-shot .reel{aspect-ratio:16/10;margin:0;max-width:none}
.soft-shot figcaption{margin-top:12px;font-size:14px;line-height:1.6;color:var(--ink-2);max-width:52ch}
.soft-shot figcaption strong{color:var(--ink)}
@media(max-width:760px){.soft-grid{grid-template-columns:1fr}.shot-grid{grid-template-columns:1fr}}

/* ── Service rows: stacked numbered title + copy (services page & iMR Tier 3) ── */
.svc-intro{color:var(--ink-2);font-size:clamp(15px,1.4vw,17px);line-height:1.65;max-width:66ch;margin:0 0 34px}
.svc-rows{border-top:1px solid var(--line)}
.svc-row{position:relative;display:grid;grid-template-columns:60px 1fr;gap:24px;padding:26px 4px;border-bottom:1px solid var(--line);align-items:start;transition:padding .2s}
.svc-row::before{content:"";position:absolute;left:0;top:-1px;bottom:-1px;width:3px;background:var(--brand-red);transform:scaleY(0);transform-origin:top;transition:transform .22s ease}
.svc-row:hover::before{transform:scaleY(1)}
.svc-row:hover{padding-left:14px}
.svc-num{font-family:var(--f-mono);font-size:12px;font-weight:700;letter-spacing:.12em;color:var(--brand-red);padding-top:5px}
.svc-text h3{font-family:var(--f-display);font-weight:800;font-size:clamp(19px,2vw,26px);letter-spacing:-.01em;text-transform:lowercase;line-height:1.06;margin:0}
.svc-text p{margin:9px 0 0;color:var(--ink-2);font-size:15px;line-height:1.65;max-width:72ch}
@media(max-width:560px){.svc-row{grid-template-columns:1fr;gap:6px}.svc-num{padding-top:0}}

/* ===================== RESPONSIVE ===================== */
@media (max-width:980px){
  .who-inner{grid-template-columns:1fr;gap:28px}
  .stats-grid{grid-template-columns:repeat(2,1fr)}
  .contact-inner{grid-template-columns:1fr;gap:36px}
  .auto-intro-inner{grid-template-columns:1fr}
  .why-inner{grid-template-columns:1fr}
  .team{position:static}
  .foot-inner{grid-template-columns:1fr 1fr}
}
/* mid widths: tighten the nav and drop the decorative "since 1977" tagline so the full bar
   fits without the logo colliding with the nav, before it collapses to the menu */
@media (max-width:1040px){
  .hdr{gap:16px}
  .hdr .nav-center{gap:16px}
  .hdr nav a,.hdr .nav-droplabel{font-size:11px;letter-spacing:.1em}
  .hdr .logo .since{display:none}
}
@media (max-width:860px){
  /* fixed positioning for the drawer/scrim must be viewport-relative, so drop the
     header's backdrop-filter here (it would otherwise become their containing block) */
  .hdr{grid-template-columns:1fr auto;backdrop-filter:none;-webkit-backdrop-filter:none}
  .menu-btn{display:block;position:relative;z-index:1203;font-size:0}
  .menu-btn::after{content:"\2261";font-size:20px;line-height:1}      /* ≡ */
  .hdr.open .menu-btn::after{content:"\2715";font-size:15px}          /* ✕ */

  /* nav collapses into a right-side slide-out drawer (mobile + tablet) */
  .hdr .nav-center,.hdr .nav-right{position:fixed;right:0;width:min(87vw,360px);z-index:1202;
    background:var(--bg);box-shadow:-20px 0 60px rgba(0,0,0,.32);border-left:1px solid var(--line);
    transform:translateX(100%);transition:transform .34s cubic-bezier(.4,0,.2,1);visibility:hidden}
  .hdr .nav-center{top:0;bottom:0;display:flex;flex-direction:column;align-items:stretch;gap:0;
    padding:74px 0 calc(86px + env(safe-area-inset-bottom));overflow-y:auto}
  .hdr .nav-right{bottom:0;display:flex;padding:16px 22px calc(16px + env(safe-area-inset-bottom));
    border-top:1px solid var(--line)}
  .hdr.open .nav-center,.hdr.open .nav-right{transform:none;visibility:visible}

  /* scrim (the ::before's click target is the .hdr element - nav.js closes on it) */
  .hdr.open::before{content:"";position:fixed;top:0;left:0;width:100vw;height:100dvh;z-index:1201;
    background:rgba(8,10,14,.5);animation:navScrim .28s ease}

  /* drawer items */
  .hdr .nav-center>a,.hdr .nav-center .nav-droplabel{display:flex;align-items:center;
    justify-content:space-between;gap:10px;width:100%;padding:15px 24px;font-size:14px;letter-spacing:.14em;
    border-bottom:1px solid var(--line);color:var(--ink-2);background:none;text-align:left}
  /* long labels (Customer Engagement & Direct Marketing) stack instead of overflowing
     the drawer - the desktop nav/dropdown rules set nowrap */
  .hdr .nav-center a{white-space:normal;line-height:1.45}
  .hdr .nav-center>a.active{color:var(--ink);box-shadow:inset 3px 0 0 var(--brand-red)}
  .hdr .nav-center>a.active::after{display:none}
  .hdr .nav-center .nav-drop{flex-direction:column;align-items:stretch;width:100%}
  .hdr .nav-center .nav-droplabel{font-family:var(--f-body);font-weight:600;text-transform:uppercase;cursor:default}
  .hdr .nav-center .nav-drop.active>.nav-droplabel{color:var(--ink)}
  .hdr .nav-center .nav-drop.active>.nav-droplabel::after{display:none}
  .hdr .nav-center .nav-droplabel .caret{display:none}
  .hdr .nav-center .dropdown{position:static;opacity:1;visibility:visible;transform:none;border:none;
    box-shadow:none;min-width:0;padding:0;background:color-mix(in oklab,var(--ink) 6%,transparent)}
  .hdr .nav-center .dropdown::before{display:none}
  .hdr .nav-center .dropdown a{padding:13px 24px 13px 40px;font-size:12.5px;letter-spacing:.12em;
    border-bottom:1px solid var(--line);color:var(--ink-2)}
  .hdr .nav-center .dropdown a:last-child{border-bottom:none}
  .hdr .nav-right .cta{width:100%;justify-content:center;text-align:center;padding:14px;font-size:13px}
  body.nav-open{overflow:hidden}
  .what-row{grid-template-columns:1fr;gap:8px}
  .what-body{grid-column:auto;padding-left:0;border-left:none;margin-top:6px}
  .what-colhead{display:none}
  .stats-grid{grid-template-columns:1fr}
  .career-top{grid-template-columns:1fr;justify-items:start;gap:28px}
  .foot-inner{grid-template-columns:1fr}
}
@keyframes navScrim{from{opacity:0}to{opacity:1}}